Employer Branding: Moulding Desired Perceptions in Current and Potential Employees

Internal Branding: Exploring the employees' perspective

Increasing Global Reach: Using Social Network Sites for Employer Branding

Employer branding by means of Social Network Sites (SNS) has been inspired by two recent developments: the increase of usergenerated content with the spread of Web 2.0 and the lack of specialized human resources. However, this phenomenon is yet not very well understood: Which companies use SNS for employer branding? What are the motivations behind it and what are the necessary success strategie...

A Successful Employer-Endorsed Program for Employees

Objective: A 12-month wellness program was provided for employees of a major employer in the Orlando area. Methods: The program involved screening and measurement of baseline indices, educational sessions, telephonic support, quarterly laboratory monitoring, and provision of glucometers and test strips. Results: For the 73 enrolled employees with prediabetes, serum hemoglobin A1c levels—mean (s...

Work limitations and employer adjustments for employees with chronic illness.

This study measured work limitations and work adjustments among chronically ill employees with regard to three distinct job characteristics: physical work demands, cognitive work demands and social work demands. The study presents findings from an organizational-based survey, from which 610 respondents reported managing employees with a chronic illness. These included arthritis, musculoskeletal...

Internal Branding: An Enabler of Employees’ Brand-Supporting Behaviours

Purpose: The aim of this paper is to understand the internal branding process from the employees’ perspective; it will empirically assess the relationship between internal branding and employees’ delivery of the brand promise as well as the relationships among their brand identification, brand commitment, and brand loyalty. Design/methodology/approach: On a census basis, a quantitative survey w...